Top SEO Copywriting Tips

Before learning to write SEO texts, we must know what SEO copywriting or SEO writing is. This term, derived from the English language, is understood as the creation of content for websites that must significantly support their subsequent positioning.

Honestly speaking, it is not an easy task as it is not just about meeting Google requirements, number of words, headings or bold. The text should also have some substantive value, interesting from the point of view of the target audience, and at the same time carefully selected keywords should be included in it, preferably according to the principle of so-called long tail important for search engine robots, this is known as SEO copywriting.

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    SEO copywriting: what are the benefits of using it?

    You can safely say that today virtually all text written for a company's website, home page, blog, product descriptions, or even social media posts must comply with the rules set by the engines. search engines, headed by Google, of course. SEO copywriting is also an important part of content marketing, and the most important benefits of properly prepared content are:

    • Effective assistance in the promotion of a certain company or its brand.
    • Build a positive image for them in the eyes of customers, and increase trust in them.
    • Provide the target audience with exactly the content they are looking for and need.
    • Increased organic traffic on the website , which generally influences higher sales at the same time.

    SEO Copywriting: Tips

    Writing texts for SEO copywriting is definitely different from creating other content, in this case the writer cannot be guided only by his creative invention, capturing a topic and simply developing it according to his knowledge and needs of the client. The text written in this way will only meet some of the requirements, it will certainly have a high substantive value, it may be of interest to the reader, but it may not be important for the optimization and positioning process of the page on which it will be published. SEO rules tested by professionals will certainly make your work easier and it is worth sticking to the following sequence of actions:

    Search for an interesting text topic and analysis of the activities of competitors

    The basis for writing good SEO texts is to find the right topic that interests your readers from the first words. This principle should apply in virtually every industry, because even injection molding machines or mechanical milking machines can be passionately written, producing an engaging story, and the often used storytelling works well here.

    The search for an interesting topic that corresponds to the commercial profile of the client or the assumptions of a previously planned content marketing campaign must be preceded by an analysis of the activities of the competitors in the same field.

    Research to find reliable sources of information you need to write

    Finding the right topic of the text being generated is a difficult task, but even more difficult and unfortunately at the same time necessary is finding the most valuable sources of information on the basis of which we will write. Properly conducted research will significantly facilitate subsequent work, producing content of the highest substantive value, giving the client the opportunity to obtain an important opinion from an expert in a given field.

    When looking for sources, it is not worth trusting only what is published on other websites, because the information published there is often unreliable. Sometimes you will have to consult more traditional books or press articles, that is, simply visit the nearest library for your SEO writing.

    Find the correct key phrases in line with the theme of the created content

    Without correctly selected keywords, there is no content that has a positive impact on the SEO writing process. Until recently, randomly selected single words were commonly used, but did not give the desired conversion. Along with the change of Google's search algorithms, the approach to this topic has also changed, the "long tail" principle is applied, that is, the use of complex multi-segment phrases, the search for which requires prior analysis.


    Let's be honest, finding keyphrases manually is practically impossible or at least difficult, so many handy and easy-to-use tools have been developed to make it much easier. One of the best and most used is Ahrefs. Of course, its use does not exempt us from preparing a list of words related to the topic we will write about, and only then do we analyze them with this SEO writing tool, obtaining all the necessary information.


    Proper placement of key phrases in different places in the text

    If the content prepared for the client is to meet all the SEO requirements, in addition to finding and analyzing keywords, its placement is important. Forcibly stuffing keywords is not allowed, such text not only looks unnatural, but also becomes unreadable. This type of activity, called keyword stuffing, is frowned upon by Google, and may even ban the website that uses them, that is, temporarily or permanently remove them from the search ranking.

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