The best SEO tools for positioning on Google

Activities with effective SEO tools require a complete knowledge of how the Google search engine works.

Thanks to SEO tools, a positioning specialist can easily and quickly analyze which elements of the page need to be improved in order to increase the visibility of the website. Some of them analyze the technical state of the website (for example, the loading speed of graphics), others monitor the links. While others tell us when we can have problems in Google ranking.

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Would you like to know the best SEO tools for positioning on Google? Next, we share them with you:

Index

    The best SEO tools

    Would you like to know the best SEO tools for positioning on Google? Next, we share them with you:

    1. Senuto

    Senuto is an SEO tool used to monitor the visibility of a website in the search engine. Allows us to verify for which phrases a certain website is displayed in TOP 3, TOP 10 and TOP 50 and how it compares to the competition. This program also allows the study of changes as a result of updating the Internet search engine algorithms.

    For whom?

    Senuto is a useful tool in the daily work of positioners, both freelancers and employees of large SEO and e-commerce agencies. The Small Business package can also be tried by entrepreneurs who have their business online.

    Benefits

    • Analysis of the website, taking into account the division into TOP 3, TOP 00 and TOP 054.
    • Ability to analyze the activities of the competition.
    • Reports and clear graphics.
    • A wide range of packages available to suit your needs.
    • Quick analysis in terms of the most important keyword phrases and changes in Google ranking .

    Disadvantages

    • Limited number of characters tics (depends on the package)

    two. SEO Surfer

    SEO Surfer is one of the SEO tools to analyze organic results. An SEO audit can be generated with a single click; in response, the user receives a precise optimization plan. The program suggests which elements require optimization and how to create valuable content for the website.

    For whom?

    For SEO specialists to use these SEO tools (freelancers and members of SEO teams working in agencies).

    Benefits

    • Location-based analytics
    • Individual approach to the client
    • Clear Graphics

    • Recommendations based on reliable data
    • Quick SEO audit

    Disadvantages

  1. Limited number queries
  2. 3. Weekstorm

    Semstorm is another very popular SEO tool for SEO engineers to monitor and analyze the visibility of a website on the web. With its help, it is possible to check the position of the website in the Google ranking, as well as determine the most important keyword phrases for a given industry. The program allows you to conduct an audit of the technical state of a website, it also suggests how to produce content so that it is relevant to readers and Google robots.

    For whom?

    For copywriters, content marketers and positioners.

    Benefits

    • Analysis of the activities of competitors (including the possibility of tracking Adwords ads).
    • Analysis of the technical state of the website and its impact on SEO.
    • The ability to check the ranking position for specific keywords and domains.
    • Comparing items depending on your location.

    Disadvantages

    Analysis is only possible for English-speaking countries.

    4. SEMrush

    SEMrush is one of the SEO website auditing tools in terms of keywords and Google ranking position. The program allows you to analyze the activities of competitors, as well as identify links that are unfavorable from the point of view of Google robots. An interesting feature of SEMrush is the analysis of the effectiveness of display ads.

    For whom?

      For all those who are interested in professional web positioning.

      Benefits

        The ability to identify elements on the page that negatively affect SEO.

      • Quick analysis of keywords, incoming and outgoing links and activities of the competition.

      Disadvantages

      • The inability to categorize keywords.
      • There is no possibility to edit the exported Excel file with data.
      • High price.

    5. Ahrefs

    Ahrefs is one of the comprehensive SEO tools useful for analyzing the visibility of a website on various search engines as well as on social networks. With the help of the program, you can examine the external and internal links and obtain information about, for example, the number of linked domains, backlinks or the number of acquired and lost links.

    For whom?

    For entrepreneurs - website owners, positioners - freelancers and employees of large SEO agencies.

    Benefits

    • Clear graphics.
    • The ability to check for lost links.
    • The possibility of examining the visibility of the website on social networks.
    • The possibility of obtaining information about the home page, a specific sub-page or subdomain.
    • Performing analyzes is possible not only for English-speaking countries.

    • Multifunctionality: the ability to analyze links, visibility in Google and the activities of the competition.

    Disadvantages

  3. It is not possible to analyze the technical status of the website.
  4. It is possible to block Block the Ahrefs bots that examine the backend of the website.
  5. 6. Majestic

    Majestic is an easy to use SEO audit program. The tool allows you to investigate links and analyze the activities of competitors. With its help, you can determine, among others, the Trust Flow and Citation Flow coefficients and thus determine the quality and quantity of links pointing to a given domain.

    For whom?

    For positioners (self-employed and employees of large SEO agencies) they can use these SEO tools.

    Benefits

    • Comprehensive analysis of incoming links.
    • The ability to check for lost links.
    • Simple operation.

    • Transparent graphics.

    Disadvantages

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