Optimizing images on a website: What you should know

The optimization of images, a photo and other graphic elements are a basic part of any website. Most of us are visual learners, so these materials attract attention and make the content presented stand out, especially the too long ones. Are images also important in the context of positioning? Of course!

You may also be interested in: What determines the position of your website in Google?


    Optimizing your images

    If we were to compare the entire network in terms of the presence of images and content, we have a fairly clear advantage in favor of the first option. On the Internet, not only on social networks, we see images of people, food or other types of files that supposedly affect users. Images also help us notice the specific theme of a certain content or the entire website much faster. The images support your final purchase decision online.

    So it is not a great feeling that images are the basis on the internet, but most do not know that images should also be optimized, because they can help in the visibility of the page in the search engine. Any graphic material can even determine the position of a site in Google, but most owners and administrators are not aware of this (image optimization). We must also remember that our materials can also be found in the image browser, but for this to happen, they must be properly titled and described. So the possibility of improving traffic with images alone increases.

    Image positioning: Does it really matter?

    High-quality images and graphics can not only interest visitors and increase the rating of the entire website or a specific article, but also improve the functioning of the website, if used. has done an optimization of images. So what is the role of image optimization?

    Reducing page load time

    The optimization of optimized images can significantly speed up the loading of the web page. We remind you that the speed of loading the page is an important point that influences the evaluation of Google algorithms. A website needs to be fast on both computers and mobile devices.

    Optimizing your images works for your users

    Image optimization has an impact on the visual perception of the content, which inevitably also affects the behavior and engagement of website users. Research done on various social media sites has shown that posts with images or graphics increase engagement even several times more than those posted "dry" with just content. Image optimization and optimized graphicsincrease attention and engagement, and can translate into a gradual increase in leads for your products or services.

    Optimizing your images will put you in the image browser

    Optimized images are better evaluated by Google algorithms and therefore can appear in the Google Graphics search engine. If your graphic materials reach the recipients, they will contribute to the increase of organic traffic on your website.

    Image optimization: ¿ what to post?

    Previously, we explained that image optimization helps to position a website and generate value. So what should you pay attention to when posting?

    The basic step is choosing the right images, and the key link is matching the images or graphics to the theme of the content. It seems obvious at first, but in practice many sites definitely struggle with this. There are many places with random images that have nothing to do with the article, which definitely does not lead to any conversion, let alone the value of such sites for users.

    In addition, you have to be careful with copyright, if the images are not ours. Fortunately, there are image databases that website administrators can use at no cost. Popular image banks include but are not limited to Pixabay and Pxhere

    , among others.

    How to optimize images ?

    Good graphics and image quality

    There is no doubt that all images and graphic materials must be inserted in the highest quality. An additional advantage will also be if they are unique, because they attract the user's attention much more than ordinary images from the public database.

    Correct image names

    This point is the easiest task in the entire process of optimizing images and photographs. File names should be clear, concise and contain key phrases so that Googlebots can easily find images and display them to search engine users. In the name, all words and conjunctions are separated by "-" (hyphen / minus), thanks to which robots and users will have no problem reading the name. It is not recommended to use trailing spaces in names ("_"), because for bots this character does not separate words from each other and they will read everything as a single string.

    Photo in JPG, PNG or other format?

    The vast majority of images on the web can be found in .jpg format. However, this extension does not always work, since when compressing images and reducing their size, sometimes we lose too much quality, so in some cases the .png format should be chosen, but mainly for typically graphic materials, such as infographics, logos, etc.

    Size of the photo on the website

    Rather, nobody likes the situation where the website takes too long to load, and this is also influenced by the weight of images, so it is due to image optimization. Google, on the other hand, pays close attention to the time the page is loaded, which influences the positions in the search results.

    Scaling will significantly reduce the photo and its weight, but at the same time you must keep track of the quality drop so that it is not too great. As a general rule, the principle of reducing the dimensions of the photo to the one we actually want to display on the website applies. Especially graphics programs (eg Photoshop, CorelDraw, GIMP) and possibly online editors are helpful in this regard.

    Map from the site for images

    If there are a lot of images on the website, it's a good idea to create a sitemap typically for graphic files. This will facilitate the indexing task for search engine robots that visit our URLs.

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