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Marketing Digital
Sales Funnel: What is it and how is it used?

Sales Funnel: What is it and how is it used?

The sales funnel is a series of steps that a visitor goes through in an online store from the moment he enters, until the completion of the order. It's called a funnel because the closer a customer is to the order, the narrower the funnel. If you've heard the phrase…

Estrategias
Top SEO Copywriting Tips

Top SEO Copywriting Tips

Before learning to write SEO texts, we must know what SEO copywriting or SEO writing is. This term, derived from the English language, is understood as the creation of content for websites that must significantly support their subsequent positioning. Honestly speaking, it is not an easy task as it is…

Desarrollo y Diseño
Optimizing images on a website: What you should know

Optimizing images on a website: What you should know

The optimization of images, a photo and other graphic elements are a basic part of any website. Most of us are visual learners, so these materials attract attention and make the content presented stand out, especially the too long ones. Are images also important in the context of positioning? Of…

Posicionamiento SEO
What determines the position of your website in Google?

What determines the position of your website in Google?

Apart from some official guidelines, Google does not reveal what criteria determine the presence of a website among the 10 first. Google ranking factors can probably be up to 1000. Most of them have been determined by experienced positioners based on their own observations. On this occasion, we have prepared…

Marketing Digital
What is personal branding and what are its benefits?

What is personal branding and what are its benefits?

Although it is known that you only make the first impression once, you must take care of your image all the time. Remember that this affects not only your interpersonal relationships, but also your professional life. An interesting social media profile or blog related to your passion can help you…